bring the beat back

bring the beat back

From visionaries Giuseppe Cipriani and Tito Pinton, MUSICA is New York City’s newest multi-faceted entertainment venue. Cipriani, a global brand famous for superior service in the hospitality industry, is a partnering with Italy’s premier nightlife group MUSICA and set to launch in 2022. These two powerful forces come together to revive the city and bring the beat back.

The secret is not the raw, massive versatiles venue space, but the invisible and intangible things that can only be felt and sensed. It can’t be duplicated or imitated, only experienced. Cipriani has proven to be the leader in the hospitality industry, with owned and operated luxury restaurants and clubs around the world.

MUSICA is more than a disco. It’s an international movement. Originating in Riccione, Italy (the capitol of the nation’s nightlife). MUSICA brings tradition and charm, reinventing the status quo of what club in NYC should be.


Conveniently located at 637 W 50th Street in Manhattan, this 25,000 square foot space offers 3 floors of completely different experiences and possibilities.
1. Ground Floor
Whisper room located on the ground floor will be NYC’s newest opulent lounge. Equipped custom bar, Stage and private green room, Kitchen, Private luxury booths, State of art lighting and sound.
2. Main Floor
Massive versatile event space, composed of 3 areas, 2 bars, VIP lounge, intelligent lighting and sound system, Cocktail lounge
3. Roof Top
Open air rooftop overlooking the Hudson River and Midtown Manhattan, Unique skyline views, Elevator access, The energy of Midtown, with the exclusivity of the West Side.

Freedom: The availability of options with no impositions

MUSICA’s versatile space offers limitless possibilities for any type of event.
Corporate events, Product launches, Business meetings and seminars, Brand Partnerships, Private events, Semi-Private events, Weddings, Bar Mitzvahs, Bat Mitzvahs, Art installations, Exhibitions, Performances, Shows, Film, Photography, Location shoots, Productions, Placements, Marketing, Collaborations and more…

637 West 50th Street
10019 New York City